Portfolio

For one of America’s most recognizable Tex-Mex restaurant brands, Monster Design developed a cohesive menu system and website experience that celebrated El Chico’s rich heritage while modernizing the brand for today’s guests. Working alongside the restaurant’s marketing and operations teams, we created a visual system that unified the in-restaurant and digital experience, making it easier for customers to explore the menu, discover promotions, and engage with the brand across every touchpoint.